Penfolds, an Australian vineyard – needed a website redesign that showcased their extensive wine expertise, integrated e-commerce capabilities and was responsive to different device screen sizes.

With the redesigned site, users can shop for wine, learn more about the different varieties and vintages and even get recipes that will pair well with suggested wines. Customers can go behind the scenes and learn about the people, craft and history of the vineyard.

As part of a small UX design team, I also adapted the desktop wireframes for mobile and tablet and documented the functional & interaction specifications for desktop, tablet and mobile viewports.